Search eGaming Review Search News News in brief: IGT to supply Paddy Power with mobile content; Ladbrokes; Mahjong Logic 21/06/2011 Tom Victor
International Game Technology (IGT) has signed a deal to supply Paddy Power with mobile games. Several titles, including Rainbow Riches and Monopoly Multiplier will be added to the Irish bookmaker’s existing mobile portfolio. The agreement follows recentdeals signed by IGT to provide premium slots content to Botemagico.com and Mandalay Gaming Holdings.
One month after revealing that its £8m advertising account with M&C Saatchi was under review, Ladbrokes has moved the account to US-based agency SapientNitro. According to Marketing magazine, the move is part of a £50m brand investment, and ends a four-year association with Saatchi.
MahJong Logic has signed a licence agreement for Network Media’s eGaming Affiliate Software System (EGASS). The multi-year agreement comes one month after the Isle of Man-licensed company announced a strategic partnership with HoGaming.
32Red has gained control of the 32Royal.com and Spin32.com domain names, after the owners of the respective sites relinquished control to the Gibraltar-based operator. The news follows 32Red’s victory over William Hill in atwo year-long High Court legal battle over trade mark infringement and an ensuing high-court injunction in February which prevented William Hill from using the 32Vegas trademark. 32Red CEO Ed Ware said: “We have had the imagination to create a distinctive and appealing brand in 32Red, and have invested millions in advertising it over nearly 10 years. We will continue to take action to protect our property and rights where necessary.”
The iPhone app launched in December by William Hill in combination with the Racing Post took its millionth bet last weekend. To celebrate the milestone, the London-listed bookmaker awarded a £1,000 free bet to the millionth bettor, Derek Aitken from Aberdeen.
Mobile solutions provider Spin3 has launched its MegaMoolah game for Android devices. The Microgaming-powered progressive jackpot slot game is available to download as a free app from the Android marketplace.
Optimal Payments has launched Netbanx6. The upgraded version of the Netbanx payment processing service – used by egaming companies including Loto-Quebec – allows companies to move customers’ personal data away from their own servers.
The next edition of the Gambit forum is taking place at 6pm this Thursday 23 June at the Centaur Academy in the City of London. The session “Outsourcing, Agile Development, A gamble too far?” will look at the main challenges and opportunities of in/near/outsourcing in the egaming sector, with speakers including William Hill CTO Jeff Dunham, PKR CTO Jeremy Longley and director of Ciklum Christian Aaen. For more details email organiser Gareth Wong (eGR_G@wong.org.uk) or visit TheGambit.info.
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Tags: Gambit , IGT , International Game Technology , Ladbrokes , Loto-Quebec , Mahjong Logic , Microgaming , Mobile , Network Media , Optimal Payments , Paddy Power , Racing Post , SapientNitro , Spin3 , William Hill
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